9:06 AM Tammie Rampley 2 Comments

Making the MOST of Twitter for Your Small Business

Ok, here we go. I keep getting asked why I am creating lists, what is the purpose and how Twitter works. I am going to try and explain it as easily and simply as possible and then give you the low maintenance way to grow your Twitter Business Account super fast with minimal work.

First of all, I am guessing that you have the basics of Twitter down, tweeting, hashtags, retweeting and so on, if not, there is couple of great free courses over at Udemy that you can take that will give you the fundamentals. I strongly suggest that before you dig into this, you learn those things and feel comfortable with them. This will be too confusing otherwise.

Twitter allows you to create up to 1000 lists with each account and each list may contain up to 5000 users. The purpose of these lists, from their point of view, I am just guessing, is this: Say you have a group, who knows, a team on Etsy and you want to be able to retweet all of the members,  you add each member to a specific list and name it “Etsy Team xyz”. Then, when you sign into Twitter, you can easily access that list and retweet or view all of the tweets that have been posted by those people.




Tweet impressions


Profile visits




New followers

We are going to take the use of lists to the next level. To grow your following and really maximize your exposure. With very little work on your part. The proof is in the numbers. I spend maybe 2 minutes on Twitter a day. It took me 3+ years of every day networking, retweeting and sharing to get 4000 followers. I have 7500+ in two months. This really works if you set it up properly.

First, you have to get an IFTTT (If This the That) account.  Then you do a little research on Google and find out the most popular hashtags for your target audience. I personally want people who are in/interested in the handmade marketplace/etsy to share, view and follow my account. How do I lure them in?

  1. Create Twitter Lists: Using IFTTT, create multiple lists using hashtags from your niche. Target those that you would like to see or share your items.
  2. Create Auto Retweets: Using those same hashtags as you did for your lists, create auto retweets. Those you retweet, will oftentimes retweet you.
  3. Create Auto Thank You for Mentions, Retweets and Follows
  4. Create Auto Follow Back: If someone follows your business because they like your items, follow them back. What you have been told about having more followers than you are following is crap in small business. People want to know that they matter. Show them that they do.
  5. Visit your page once each day to answer any questions and give responses to anything that was missed. This process does not negate you from going on twitter, just saves you a ton of time. You still have to engage and respond when someone says thank you or speaks to you. That really goes a long way. There will be a whole lot more of that with this process.

 Once you sign in to IFTTT, you can search for recipes that have been created by others already. If you search, “twitter list” or “twitter hashtag”, you should find a few that you will only have to change the particular hashtag that you want to create a list from. Same with the retweets, if you type in search, “twitter retweets” you can find one that says retweet a particular hashtag. Or, you can branch out on your own and create a brand new one if you find that easier. IFTTT is quite simple. You just click on the THIS and select your channel, which is Twitter - it will give you a list of options, click what you want it to do. In this instance, if someone tweets a particular hashtag. You then click THAT and select your channel which is also Twitter. Create a List, or Send a Tweet, whichever of the two you are doing and it will give you the place to enter the hashtag. Click done and that is it…

Once you get the basics of IFTTT down and figure out all that it can do for you, you will be using it for everything. And the very coolest part, it is FREE…. I have it doing so many things that it is crazy. Just be careful because you don’t want it doing things three and four times. That is really easy to do with this program. You don’t want your followers to see the same post in your FB feed 5 times because you made your Twitter auto post to FB and your Instagram auto post to Twitter and your FB auto post to Tumblr and your Tumblr auto post to Twitter. You get the picture.

This all might sound really confusing in print, it really isn’t. IFTTT is a very simple program. Trust me, just go in and try it out. You will get the hang of it in no time at all. If you  have any questions, just let me know. Twitter has become a huge source of traffic for me. I cannot necessarily link it back to conversions, but traffic for sure. I would love to hear about your results and how you are using IFTTT for your business. What ways have you found to grow your Twitter account? Drop me a line and let me know.

If you enjoyed this post, please take the time to leave a comment. If you hated it, or think it sucks, let me know that too. I would love to hear what you think. Hope everyone is having a great week.

Please take the time to stop by Trampleedesigns. KEEP CALM AND LOVE ON...



11:52 AM Tammie Rampley 1 Comments

What's your name and where do you live?
Hi, my name is Natascha Schwarzer and I am lucky to be living in the tropical beauty that is Far North Queensland, Australia.

What is it that you do? How would you describe your work?
My Etsy shop Jaya Maya specialises in vibrant handmade resin jewellery. I use translucent resin dyes to create bold and unique pieces that are luminous in colour. I love combining resin with other materials such as wood or seeds to create one of a kind pieces. All my pieces are made by me by hand, no power tools are used. I am inspired daily by the lush tropical beauty of my surroundings. The colours here seem to be especially vibrant and my resin jewellery reflects that. You will find shades of aqua and turquoise inspired by the Coral Sea, the lush green of sugar cane and the deep rich green of rainforest plants.

Where can we find you and your work?
You can connect with me here: 

What led you to become a selling artist?
After I discovered my love for creating resin jewellery I was soon coming to the point where my handmade jewellery was overrunning my drawers. So I had to either stop creating or start selling! I chose selling, and have been loving it. I love being solely in charge of my own business and to be able to work flexible hours.

Who or what inspires you when you feel like giving up?
My mum is a great inspiration to me as she has become a selling artist later in life and she is always forging ahead and radiating positive energy. My husband and my children are a great support to me and keep me going. I am also inspired and soothed by the beautiful nature around me.

How much time do you spend on your creative business on a weekly basis?
I pretty much spend every day creating and promoting. I do give myself permission to have days off though when I am experiencing a creative slump.

What is the number one piece of advice you would give someone that is just starting out?
Believe in yourself and don't give up at the first hurdle. It takes time - such a cliche, I know - but so true. Also focus on building great relationships with your customers and other creative artists, they are a very supportive bunch.

What has been the hardest thing about selling your items online?
I find it difficult not to have instant feedback on my items. It also took me a while to build an online following, but as with everything, it becomes easier with time.

What resource or tool have you found that has helped you the most on your journey to success?
My local library has been a wealth of information and my online networks with fellow artists have supported and encouraged me.

What has been your single greatest moment in regard to your business?
Seeing my sales take off over the last few weeks has really given me a kick and inspired me to keep going. I also feel honoured to have been chosen as the Queensland Representative for HALP Australia ( and to have been nominated for two awards at the Far North Queensland Handmade Industry Awards which will be held later this year.

What is the one thing that has brought your business the most traffic/sales and in what way did you utilize it to make it do so?
Most of my traffic comes from online sources. I try to optimize my Etsy SEO all the time and I use my Facebook page to promote my work. I love the visual and creative side of Instagram and I use Pinterest and Pin4Etsy to drive traffic to my store.

What goals have you set for your business over the next couple of years?
My goal is to grow my business to such a level that I won't have to look for work outside the home but can still have a lifestyle which is flexible and filled with joy.

I can absolutely see why Natascha and Jaya Maya are doing so well. She does amazing work. Her pieces are stunning, her photography eye catching and impossible to ignore. Thrilled to have her be a part of All Things Etsy and our first Artist Spotlight. Thank you so much Natascha for telling sharing your story with us. Stop by and explore Jaya Maya, look at what lovely masterpieces she has for you to add to your collection.

While you are browsing, please take a look at what Trampleedesigns has new in the shop this week.

Until then, KEEP CALM and LOVE ON...