ALL THINGS ETSY - ARTIST SPOTLIGHT
Hi, my name is Natascha Schwarzer and I am lucky to be living in the tropical beauty that is Far North Queensland, Australia.
What is it that you do? How would you describe your work?
My Etsy shop Jaya Maya specialises in vibrant handmade resin jewellery. I use translucent resin dyes to create bold and unique pieces that are luminous in colour. I love combining resin with other materials such as wood or seeds to create one of a kind pieces. All my pieces are made by me by hand, no power tools are used. I am inspired daily by the lush tropical beauty of my surroundings. The colours here seem to be especially vibrant and my resin jewellery reflects that. You will find shades of aqua and turquoise inspired by the Coral Sea, the lush green of sugar cane and the deep rich green of rainforest plants.
You can connect with me here:
After I discovered my love for creating resin jewellery I was soon coming to the point where my handmade jewellery was overrunning my drawers. So I had to either stop creating or start selling! I chose selling, and have been loving it. I love being solely in charge of my own business and to be able to work flexible hours.
Who or what inspires you when you feel like giving up?
My mum is a great inspiration to me as she has become a selling artist later in life and she is always forging ahead and radiating positive energy. My husband and my children are a great support to me and keep me going. I am also inspired and soothed by the beautiful nature around me.
How much time do you spend on your creative business on a weekly basis?
I pretty much spend every day creating and promoting. I do give myself permission to have days off though when I am experiencing a creative slump.
What is the number one piece of advice you would give someone that is just starting out?
Believe in yourself and don't give up at the first hurdle. It takes time - such a cliche, I know - but so true. Also focus on building great relationships with your customers and other creative artists, they are a very supportive bunch.
I find it difficult not to have instant feedback on my items. It also took me a while to build an online following, but as with everything, it becomes easier with time.
What resource or tool have you found that has helped you the most on your journey to success?
My local library has been a wealth of information and my online networks with fellow artists have supported and encouraged me.
What has been your single greatest moment in regard to your business?
Seeing my sales take off over the last few weeks has really given me a kick and inspired me to keep going. I also feel honoured to have been chosen as the Queensland Representative for HALP Australia (www.halpaustralia.com.au) and to have been nominated for two awards at the Far North Queensland Handmade Industry Awards which will be held later this year.
Most of my traffic comes from online sources. I try to optimize my Etsy SEO all the time and I use my Facebook page to promote my work. I love the visual and creative side of Instagram and I use Pinterest and Pin4Etsy to drive traffic to my store.
What goals have you set for your business over the next couple of years?
My goal is to grow my business to such a level that I won't have to look for work outside the home but can still have a lifestyle which is flexible and filled with joy.
I can absolutely see why Natascha and Jaya Maya are doing so well. She does amazing work. Her pieces are stunning, her photography eye catching and impossible to ignore. Thrilled to have her be a part of All Things Etsy and our first Artist Spotlight. Thank you so much Natascha for telling sharing your story with us. Stop by and explore Jaya Maya, look at what lovely masterpieces she has for you to add to your collection.
While you are browsing, please take a look at what Trampleedesigns has new in the shop this week.
Until then, KEEP CALM and LOVE ON...