The ART of ETSY - Opening YOUR Etsy Shop
"The difference between Successful People
and Unsuccessful People,
Successful People believe they are going to Succeed."
Start Your Business Right
There is not a guide, a book, an article or a manual out there on the proper way to set up your Etsy Shop, that I have not read, listened to or watched. This, is my attempt to help at least one person from having to redo their shop 5 or 6 times, Like I did.. Like a lot of us did. Trust me, it is a lot of work. If you start the right way, you aren't always stumbling over the mess you have made.
The very first thing you should do, is Plan To Succeed. I probably should have mentioned this in the prior post. But, we all know about hindsight.
The very first thing that you should do is determine the laws in your local State/City/County for obtaining a Business License. Owning a Home Business does NOT exclude you from having a Business License. You are required to pay Local, State and often Federal Taxes. Now, let me convince you of why you realllllly want to do this now.
Let's say you spend $100 a week towards your Home Business this year. Worst case scenario, it takes a year for you to start making money. You have spent $5200+ and have absolutely no way to recoup any of it. If you license your business, you can claim that as a loss on your taxes. Make sense? While you should always plan to succeed, it takes time to grow a following and a Business. Why not cover some of that cost and write it off?
That being said, Let's Open YOUR Shop...
I strongly suggest that you take the time to look through the Etsy Seller's Handbook. They have some amazing articles from some very successful sellers. It has recently been reworked and is much easier to follow and navigate.
Bookmark on your computer CraftCount. This will be a go to site for you in the setup process.
Open your shop, using the name you have chosen, the email address that you set up.
Link the Social media accounts that you set up directly to your Etsy Shop.
Set up your Billing
Etsy Billing, This is where Etsy takes any credit card for you and charges you a small percentage for doing so. I recommend using this, some people do not trust paypal and will only use their own credit cards.
Pay Pal, Most people are familiar with PayPal, if not, it is a secondary site where the individual has to set up an account and can then buy products from any place that accepts it online or off. I recommend using this because you still have people that do not trust using their own credit card online and only want to use a secondary biller. This way you are covered both ways.
Checks and Money Orders, Using this option is completely up to you. It is somewhat hard to manage and if you do not choose it in the beginning and you have someone ask you to accept it, you can always go back and change it on an item.
Once your Billing is completely Set Up, I recommend going to your Policy Page. This is going to give you the Opportunity to Welcome people to your page and outline your Shop Policies.
This is where CraftCount comes in. Many people get stuck here and have a hard time figuring out what to say, how to say it. Especially if it is your first time opening an online shop. No Worries, I have you covered. Open Craftcount in a new window. It will show you the top sellers on Etsy in any category that you could possibly imagine. Take a few minutes, browse around the shops. Look at their policies, for shipping, for refunds, their welcome messages. Give yourself an idea of how you would live to present yourself and your Business to shoppers. Once you are comfortable with what you want to say, write your policies.
One note about shipping, always under promise and over perform. If you know that you can get an item out in 2 days, say 3-4. You would much rather have a customer happy that an item arrived early than upset that it arrived a day or two late because the postal service was delayed.
Make sure that you are VERY clear about your Refund Policy. I personally have not had a huge issue here, but I have experienced those who have.
Your ABOUT PAGE
This is where the story that you wrote is going to come in. You will add a personal picture and your story here. You have the opportunity to explain to browsers why it is that you do what you do. Why you love your Art, your Craft, or your Passion. What makes you stand out from the rest. Remember, if ever you aren't comfortable with what it says, you can always change it. Once again, don't be hesitant to get ideas. Yes, your story is your story, but we aren't all writers and many people have a hard time telling their story.
You will also want to take some pictures of your work space. Your CLEAN work space. If your area of work stay especially messy, organize it a bit for these photos. You have the option of multiple photos that will scroll through when someone visits, utilize this feature. If you are comfortable on camera and have someone to take the photos, take some shots of you working. Show your process. Let people feel like they are there with you when you make your item.
I know that you are excited to get you items listed and selling. There are a few more things that need to be discussed in detail before we do that. The next post will be on Product Photography and Learning the Hard Way... I hope that this post has been helpful, if you have some amazing advice to add, please feel free to leave a comment. I always welcome your tips and tricks.
If you aren't listening to the Web.Search.Social Podcast yet, you are really missing out. There is an endless amount of resources here to help you manage and grow your business. I never miss an episode and their advice is second to none..
Please stop by and see what is in the shop this week at TrampLeeDesigns
Until then KEEP CALM and LOVE ON....